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Attention Pool, Spa or
Backyard Professionals !
Whether or not you are attending the Atlantic City
Pool & Spa Trade Show this January 26-28, you can still take advantage of our money
saving Show Specials for Advertising Programs on the
oldest and largest Pool, Spa and Backyard web site in
the world, POOLANDSPA.COM ! We can offer you a
very low cost and comprehensive targeted consumer-based
marketing program. We want to tell you about some
exciting low cost advertising opportunities on our web
site. The fact is, consumer-direct advertising with
POOLANDSPA.COM works, and all the best companies know it
!
YOU CAN'T HAVE A RECESSION WITHOUT HAVING A
RECOVERY.
Since they have been
keeping records about these things, there have been 31
recessions in the U.S. so far. That means there
have also been 31 recoveries from those recessions.
The one thing that is certain is that there will be a
recovery from this recession and many experts say that
the recovery from THIS recession has already begun to
happen. There is a huge pent up demand for pool
and spa products worldwide. Is your company ready
for "the recovery"? Now is the time to start
marketing heavily to attract consumers to your specific
products. Because, you know what? Your
competitors are ALREADY doing it. Don't be left behind.
Plan your 2010 online advertising right now in order to
take advantage of this economic recovery.
THERE IS A HUGE PENT UP DEMAND
FOR POOL & SPA PRODUCTS WORLDWIDE.
"Pent up
demand" is an economic term that has not been used that
often in recent years, but we are now beginning to see
it work its way into the vocabulary of business and
commerce once again. Especially now that "the
recovery" has started...ending the longest and worst
economic recession since the Great Depression.
The basic
economics of "pent up demand theory" is that money is
currently being saved by the consumer in order to pay
down existing credit card or loan debt - or to counter
the risk of job loss, or to offset thoughts of an
uncertain future (i.e. save it for a rainy day
approach).
This money that is sitting on the sidelines will be
spent at some point. Necessary items like
replacing balding tires, fixing leaking roofs, replacing
old TV's and appliances, buying new clothes and other
numerous maintenance-type purchases are already seeing a
rebound.
These purchases account for the pent up demand curves
that have been forming that have different shapes
depending on the consumer's ability to postpone taking
care of the inevitable...what they would consider
"necessary purchases".
However at
some point during the economic recovery process, the
spending curves overlap and herdish spending begins
amongst the backdrop of stable energy prices, government
stimulus, new job creation and the inevitable
stabilizing of the real estate markets - normally
starting with the basic non-essentials (like a flat
screen TV, a camera, or a nice computer), and then
moving on to the larger consumer purchases such as
boats, RV's, hot tubs, swimming pools and their
associated commodities. This will happen.
There is no doubt. This cyclical economic trend
recently repeated itself during the recession of
1999-2001. In the pool & spa industry, 2001 was a
very bad year. But it rebounded tremendously in
2002 and grew at an exponential rate all the way until
2007.
After all, how long can you drive a clunker for
instance? How long can you go before you need a new pool
liner? How many thousands of people are sitting around
RIGHT NOW dreaming about getting a hot tub or a swimming
pool? The answer to that last question is hundreds of
thousands of people. Possibly millions of people.
Now is the time to start marketing to those people.
Now is NOT the time for "hunkering down". That may have
been OK in 2008 and 2009, but your company will not be
part of the pool & spa recovery by adopting that old
"hunkering" mentality. You must start to
aggressively promote your products and services...most
importantly on the internet. If you think that
internet advertising is not important for pool and spa
related companies, you are dead wrong. Take
a look at the survey results that Poolandspa.com got
from asking consumers about their habits regarding
shopping for hot tubs (see link below on this page).
You may be surprised at some of the results.
PLAN FOR THE 2010 SEASON NOW
Everyone has said that 2009 was not exactly a
great year for our industry, but most feel that there
will be a large demand for backyard products in 2010.
NOW IS THE BEST TIME to plan your advertising programs
for the season. POOLANDSPA.COM is the best place for your
consumer-targeted advertising because of the large
numbers of people who visit our site daily. We had over
5 million unique visitors to our web site in 2009 with
our busiest day ever, having over 50,000 unique visitors
!
BOOK YOUR 2010
ADVERTISING PLAN NOW AND SAVE 30%
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We are offering
a special deal from now, through the end of the
Atlantic City Pool & Spa Trade Show.
If you are a first time advertiser and sign up
for an advertising plan with us between now and
January 29, 2010, you will
receive an extra 30% off our 2009 advertising
rates.! This means that you
can get prime ad placement on our web site for
as low as $1400 for the entire year. We have
plans at all price points from $60.00/yr all the
way up to $100K/yr. If you are an existing
advertiser and want to renew or extend your
existing plan with us, contact your sales
representative for the current list of specials
we are offering now thru January 29, 2010.
We have packages for as little as one cent
per impression! You really can't beat those
prices - and remember - we can offer you the
most highly targeted demographic group of people
that are specifically interested in buying your
product. No more wasted advertising dollars!
See all of our 30% Off Discount Ad Programs & Rates |
YOU WILL NEVER HAVE AN ECONOMIC OPPORTUNITY
LIKE THIS AGAIN TO GAIN NEW CUSTOMERS AND GAIN MARKET SHARE SO QUICKLY, EASILY
AND INEXPENSIVELY !
It has been well documented that
in every prior time of economic stress, only those companies who engaged in
aggressive marketing were able to prosper. They continued to act as though there
was nothing wrong and the public had money to spend. Consumers didn’t stop
spending during the Great Depression. They didn't stop spending during the
recessions of the 1970's, 1980's or 1990's - they just looked for better deals.
And they mostly spent their money with companies that were the most highly
visible. Examples from the Depression era include Proctor & Gamble, Chevrolet,
and Camel. Although many of the products sold by those companies were considered
non-essential, or purchase-deferrable, they continued to prosper during past
economic downturns.
Success during times of economic
turmoil has nothing to do with access to large capital reserves. Companies that
were founded at such recessionary times include G.E., Disney, Hewlett Packard,
Microsoft, Amazon.com and a little company called Poolandspa.com, which was
actually started BECAUSE of the recession in the early 1990's.
Click here to read a white
paper report on Marketing Pools & Spas in a
Slow Economy.
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Poolandspa.com
conducted a year long survey about trends in
online shopping, specifically as it pertains to
hot tubs. You are welcome to take a look
at the results of our year long survey about hot
tub ownership and hot tub shopping. These
survey results were originally geared to be
shown only to hot tub manufacturers and/or spa
dealers, however we are now opening up the
results to consumers and hot tub shoppers as
well. There are also 3 videos on the page that
go into the details of many of the survey
responses.
"What Americans Really
Want In Hot Tubs" - Survey Results |
WE HAVE THE CUSTOMERS THAT YOU WANT TO REACH !
POOLANDSPA.COM continues to be rated as a top web site worldwide and is
still the largest, oldest and most extensive consumer oriented online
resource site about the pool and spa industry. We have had tens of
millions of visitors to our site over the last 16 years and our site is
visited more frequently than any other content-driven pool and spa web
site. If your
company currently benefits from print, web, TV, and/or radio advertising
direct to the high end consumer, then you will certainly benefit from an
advertising program on our site!
Poolandspa.com
is of interest to a very select, high quality demographic group. Since
we’ve been on the Internet for so long, our site is extensively linked
to every major search engine on the Net – often appearing in the top 10
listings – making it very easy to find by pool & spa owners and buyers.
SOME SUCCESSFUL ADVERTISERS
Here are just some of the successful ads currently
running on our site: Hot Spring Spas, Beachcomber Spas,
Mercedes Benz, Viking Pools, Cal Spas, Sundance Spas,
Jacuzzi Hot Tubs, Pool Search, Spa Search, Google,
Target, Sears, HBO, Caldera Spas, Endless Pools,
Showtime, Rolex, Bellagio, MGM Grand Casino Hotel,
Yahoo, Blue Haven Pools, Ferrari and Home Depot.
In fact, we know that most high-end companies will do
very well on our web site!
FIND OUT MORE
INFORMATION
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Click Image Above For More Info |
Sounds interesting? Is this the year that you should
expand your consumer-direct advertising onto the
Internet? Simply give us a call at 1-800-876-7647 and
one of our friendly Internet Advertising Advisers will
contact you and discuss a smart plan that will expose
your business to the best customers for the least money
possible. If you prefer, you can email us directly at
ads@poolandspa.com
instead, or send us a fax at 702-568-0924.
Or you can simply click on
the animated character to the left and request
more information by filling out the form
underneath him.
Hopefully, you will be able to attend the
Atlantic City Trade Show this January 26-28.
We will have people around all week during and after show hours
if you want to set up a meeting in person instead! We
hope to hear from you soon!
If you have a few minutes, you may want to read these
articles:
How
Consumers Shop Online
Marketing Pools & Spas in a
Slow Economy
How To
Get Into The Top Spots On Google
"What Americans Really Want In Hot Tubs" - Survey Results |
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