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with over 5000 pages of information, pool & spa supplies and parts !

 

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Poolandspa.com Advertising Specials
Atlantic City Pool & Spa Show Discount Sale
Save 30% Off All Your Advertising on Poolandspa.com

Drive targeted traffic right to your web site, stores or dealers !

New Advertisers Save 30% Off Our 2009 Rates On All Consumer-Direct Advertising Packages on Poolandspa.com.  Sale ends 01/29/10.

Poolandspa.com Advertising
Packages Include:

 
Consumer-Direct Banner & Panel Ads to millions of people on Poolandspa.com
Access to hundreds of Pool & Spa leads each week
Inclusion in our popular online Pool & Spa Buyer's Guides
Link & Listing in our Business Directory
Link & Listing in our Company & Dealer Locator Search Engine
Inclusion in our popular monthly email and online Pool & Spa Newsletter publications
Best Of Class License & Certification
Create consumer awareness & branding of your products or services overnight !

 

Attention Pool, Spa or Backyard Professionals !

Whether or not you are attending the Atlantic City Pool & Spa Trade Show this January 26-28, you can still take advantage of our money saving Show Specials for Advertising Programs on the oldest and largest Pool, Spa and Backyard web site in the world, POOLANDSPA.COM !  We can offer you a very low cost and comprehensive targeted consumer-based marketing program. We want to tell you about some exciting low cost advertising opportunities on our web site. The fact is, consumer-direct advertising with POOLANDSPA.COM works, and all the best companies know it !

YOU CAN'T HAVE A RECESSION WITHOUT HAVING A RECOVERY.

Since they have been keeping records about these things, there have been 31 recessions in the U.S. so far.  That means there have also been 31 recoveries from those recessions.  The one thing that is certain is that there will be a recovery from this recession and many experts say that the recovery from THIS recession has already begun to happen.  There is a huge pent up demand for pool and spa products worldwide.  Is your company ready for "the recovery"?  Now is the time to start marketing heavily to attract consumers to your specific products.  Because, you know what?  Your competitors are ALREADY doing it. Don't be left behind.  Plan your 2010 online advertising right now in order to take advantage of this economic recovery.

THERE IS A HUGE PENT UP DEMAND FOR POOL & SPA PRODUCTS WORLDWIDE.

"Pent up demand" is an economic term that has not been used that often in recent years, but we are now beginning to see it work its way into the vocabulary of business and commerce once again.  Especially now that "the recovery" has started...ending the longest and worst economic recession since the Great Depression.

The basic economics of "pent up demand theory" is that money is currently being saved by the consumer in order to pay down existing credit card or loan debt - or to counter the risk of job loss, or to offset thoughts of an uncertain future (i.e. save it for a rainy day approach).
This money that is sitting on the sidelines will be spent at some point.  Necessary items like replacing balding tires, fixing leaking roofs, replacing old TV's and appliances, buying new clothes and other numerous maintenance-type purchases are already seeing a rebound.

These purchases account for the pent up demand curves that have been forming that have different shapes depending on the consumer's ability to postpone taking care of the inevitable...what they would consider "necessary purchases".

However at some point during the economic recovery process, the spending curves overlap and herdish spending begins amongst the backdrop of stable energy prices, government stimulus, new job creation and the inevitable stabilizing of the real estate markets - normally starting with the basic non-essentials (like a flat screen TV, a camera, or a nice computer), and then moving on to the larger consumer purchases such as boats, RV's, hot tubs, swimming pools and their associated commodities.  This will happen.  There is no doubt.  This cyclical economic trend recently repeated itself during the recession of 1999-2001.  In the pool & spa industry, 2001 was a very bad year.  But it rebounded tremendously in 2002 and grew at an exponential rate all the way until 2007.

After all, how long can you drive a clunker for instance? How long can you go before you need a new pool liner? How many thousands of people are sitting around RIGHT NOW dreaming about getting a hot tub or a swimming pool? The answer to that last question is hundreds of thousands of people. Possibly millions of people.  Now is the time to start marketing to those people.  Now is NOT the time for "hunkering down". That may have been OK in 2008 and 2009, but your company will not be part of the pool & spa recovery by adopting that old "hunkering" mentality.  You must start to aggressively promote your products and services...most importantly on the internet.  If you think that internet advertising is not important for pool and spa related companies, you are dead wrong.   Take a look at the survey results that Poolandspa.com got from asking consumers about their habits regarding shopping for hot tubs (see link below on this page).  You may be surprised at some of the results.

PLAN FOR THE 2010 SEASON NOW

Everyone has said that 2009 was not exactly a great year for our industry, but most feel that there will be a large demand for backyard products in 2010. NOW IS THE BEST TIME to plan your advertising programs for the season. POOLANDSPA.COM is the best place for your consumer-targeted advertising because of the large numbers of people who visit our site daily. We had over 5 million unique visitors to our web site in 2009 with our busiest day ever, having over 50,000 unique visitors !

BOOK YOUR 2010 ADVERTISING PLAN NOW AND SAVE 30%

We are offering a special deal from now, through the end of the Atlantic City Pool & Spa Trade Show. If you are a first time advertiser and sign up for an advertising plan with us between now and January 29, 2010, you will receive an extra 30% off our 2009 advertising rates.! This means that you can get prime ad placement on our web site for as low as $1400 for the entire year. We have plans at all price points from $60.00/yr all the way up to $100K/yr. If you are an existing advertiser and want to renew or extend your existing plan with us, contact your sales representative for the current list of specials we are offering now thru January 29, 2010.

We have packages for as little as one cent per impression! You really can't beat those prices - and remember - we can offer you the most highly targeted demographic group of people that are specifically interested in buying your product. No more wasted advertising dollars!

See all of our 30% Off Discount Ad Programs & Rates

YOU WILL NEVER HAVE AN ECONOMIC OPPORTUNITY LIKE THIS AGAIN TO GAIN NEW CUSTOMERS AND GAIN MARKET SHARE SO QUICKLY, EASILY AND INEXPENSIVELY !

It has been well documented that in every prior time of economic stress, only those companies who engaged in aggressive marketing were able to prosper. They continued to act as though there was nothing wrong and the public had money to spend.  Consumers didn’t stop spending during the Great Depression. They didn't stop spending during the recessions of the 1970's, 1980's or 1990's - they just looked for better deals. And they mostly spent their money with companies that were the most highly visible.  Examples from the Depression era include Proctor & Gamble, Chevrolet, and Camel. Although many of the products sold by those companies were considered non-essential, or purchase-deferrable, they continued to prosper during past economic downturns.

Success during times of economic turmoil has nothing to do with access to large capital reserves. Companies that were founded at such recessionary times include G.E., Disney, Hewlett Packard, Microsoft, Amazon.com and a little company called Poolandspa.com, which was actually started BECAUSE of the recession in the early 1990's. Click here to read a white paper report on Marketing Pools & Spas in a Slow Economy.

Poolandspa.com conducted a year long survey about trends in online shopping, specifically as it pertains to hot tubs.  You are welcome to take a look at the results of our year long survey about hot tub ownership and hot tub shopping.  These survey results were originally geared to be shown only to hot tub manufacturers and/or spa dealers, however we are now opening up the results to consumers and hot tub shoppers as well.  There are also 3 videos on the page that go into the details of many of the survey responses.

"What Americans Really Want In Hot Tubs" - Survey Results

 

WE HAVE THE CUSTOMERS THAT YOU WANT TO REACH !

POOLANDSPA.COM continues to be rated as a top web site worldwide and is still the largest, oldest and most extensive consumer oriented online resource site about the pool and spa industry. We have had tens of millions of visitors to our site over the last 16 years and our site is visited more frequently than any other content-driven pool and spa web site.  If your company currently benefits from print, web, TV, and/or radio advertising direct to the high end consumer, then you will certainly benefit from an advertising program on our site!  Poolandspa.com is of interest to a very select, high quality demographic group.  Since we’ve been on the Internet for so long, our site is extensively linked to every major search engine on the Net – often appearing in the top 10 listings – making it very easy to find by pool & spa owners and buyers. 

SOME SUCCESSFUL ADVERTISERS

Here are just some of the successful ads currently running on our site: Hot Spring Spas, Beachcomber Spas, Mercedes Benz, Viking Pools, Cal Spas, Sundance Spas, Jacuzzi Hot Tubs, Pool Search, Spa Search, Google, Target, Sears, HBO, Caldera Spas, Endless Pools, Showtime, Rolex, Bellagio, MGM Grand Casino Hotel, Yahoo, Blue Haven Pools, Ferrari and Home Depot. In fact, we know that most high-end companies will do very well on our web site!

FIND OUT MORE INFORMATION


Click Image Above For More Info

Sounds interesting? Is this the year that you should expand your consumer-direct advertising onto the Internet? Simply give us a call at 1-800-876-7647 and one of our friendly Internet Advertising Advisers will contact you and discuss a smart plan that will expose your business to the best customers for the least money possible. If you prefer, you can email us directly at ads@poolandspa.com instead, or send us a fax at 702-568-0924.

Or you can simply click on the animated character to the left and request more information by filling out the form underneath him.

Hopefully, you will be able to attend the Atlantic City Trade Show this January 26-28.  We will have people around all week during and after show hours if you want to set up a meeting in person instead! We hope to hear from you soon!

If you have a few minutes, you may want to read these articles:

How Consumers Shop Online
Marketing Pools & Spas in a Slow Economy
How To Get Into The Top Spots On Google

"What Americans Really Want In Hot Tubs" - Survey Results

Trade Show Specials - Sale Ends 01/29/10

Atlantic City Pool & Spa Trade Show Discount Sale

New Advertisers Save 30% Off Our 2009 Rates On All Consumer-Direct Advertising Packages
on Poolandspa.com now through January 29, 2010

Most Popular Advertising Packages At A Glance

Special Sale - $0 Down -  30% Off -  $0 Payments For 60 Days

Details Of This Special Sale:

The rates below are a full 30% off our 2009 rates.  Our new 2010 rates are higher.  These Specials are for new advertisers only.  There is $0.00 money down required.  There is 0% interest on these plans.  There are no payments for a full 60 Days from the date your ads start running.  After that, for your convenience, you will only be charged the low monthly rate that you select (see below).  All payments for this sale must be through Debit or Credit cards only. All plans listed are 12 month plans in order to get the 30% discount.  Click Here to order online right now.

Package Plan Package Description Reg. Monthly Rate 30% Off Sale Monthly Rate Sale Yearly Savings
Deluxe Dealer Locator Deluxe Listing in our Company / Dealer Locator Search Engine. - 12 month unlimited run $10.00 $7.00
Order This Plan
You Save $84.00
Preferred Links Business Directory Active Link in our Preferred Links Business Directory Page. - 12 month unlimited run $41.67 $29.17
Order This Plan
You Save $150.00
Banner Ads Top of the page Banner Ads - 12 month unlimited run - Minimum 50,000 Impressions Guaranteed $166.67 $116.67
Order This Plan
You Save $600.00
Pool or Spa Buyer's Guide Directory Directory Listing in our Hot Tub Spa Buyer's Guide and/or Swimming Pool & Swim Spa Buyer's Guide - 12 month unlimited run $166.67 $116.67
Order This Plan
You Save $600.00
Banner & Panels Ads
Package "A"
Top of the page Banner Ads & left hand side of the page Panel Ads - 12 month unlimited run - Minimum 250,000 Impressions Guaranteed $625.00 $437.50
Order This Plan
You Save $2250.00
MOST POPULAR PACKAGE
Pool or Spa Buyer's Guide Best Of Class
Package "B"
Best Of Class Directory Listing in our Hot Tub Spa Buyer's Guide and/or Swimming Pool & Swim Spa Buyer's Guide with Top of the page Banner Ads & left hand side of the page Panel Ads - 12 month unlimited run, Email Pool & Spa Lead Service - Minimum 500,000 Impressions Guaranteed $1250.00 $875.00
Order This Plan
You Save $4500.00

Whale Package
Modified Package "C"

All access, full run, Top of the page Banner Ads & left hand side of the page Panel Ads - 12 month unlimited run, Best Of Class Directory Listing and Whale Ads (200x300) in our Hot Tub Spa Buyer's Guide and/or Swimming Pool & Swim Spa Buyer's Guide, hard-coded text ad in our Community Forum Message Board, Email Pool & Spa Lead Service - Minimum 1,000,000  Impressions Guaranteed $2000.00 $1400.00
Order This Plan
You Save $7200.00
Non Pool & Spa Industry Advertisers
Package "E"
Quad-Duped, Top of the page Banner Ads & left hand side of the page Panel Ads - 12 month unlimited run - Minimum 5,000,000  Impressions Guaranteed $6250.00 $4375.00
Order This Plan
You Save $22,500.00

Order Now To Reserve Your Discount Ad Space

Click Here to order online right now.

Or email us for further information at ads@poolandspa.com

Or call us at 1-800-876-7647, or Fax to 702-568-0924

Click here to see many more Ad Packages that are available at various price points

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