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Recession Busters

Recession Busters Newsletter
Independence Day Edition - July 2008

WELCOME TO THE JULY EDITION OF OUR ONLINE NEWSLETTER


Jeff Baxter

Hi everyone ! It’s Jeff from Poolandspa.com with the Independence Day, July Edition of our brand new, freshly re-designed, Online Newsletter!

First of all, I would like to wish all our readers and customers a very Happy Fourth of July Holiday and we hope that you are enjoying your pools and spas !

The Great Depression of 2008 ?
This has certainly been a very tough year so far for many people, not just Hillary!  The weather has not been cooperating across the country.  Wildfires in the West, tornados and floods in the Midwest, severe heat and drought in the South and a very cold spring in the Northeast, all have combined to make an unusually unpleasant Spring and start to the Summer season.  But the weather is not the only problem.

Perfect Storm Of Disaster
Combine the bad weather with record high gas prices, the stock market losing over 20% of its' value so far this year, and the continuing housing market meltdown and you get a "Perfect Storm" of disaster for many swimming pool and spa manufacturers and dealers across the nation.  Many pool builders and spa dealers are reporting their new pool & spa sales down by up to 90% so far for the first half of the 2008 season.  As one industry expert said last week, "This is the worst our industry has ever seen, and probably will ever see in our lifetimes. This will not be a recoverable situation for many pool & spa companies across the country".

Most of the pool and spa related publicly traded companies have seen their stock values plummet in the first quarter of 2008. Although the strong companies will, of course survive, many of the smaller mom-and-pop type local pool and spa companies will have a very, very difficult 2008. Since new pool and spa sales are very closely tied to personal loans and the second mortgage market, there will be no large increase in new installation sales until the Federal Reserve, Congress and the banking industry figure out a way to loosen up credit once again.

Pentair Pool & Spa Withdraws From Pool & Spa Convention Slated for Nov. 2008 in Vegas
Many of you may be familiar with Pentair Pool Equipment.  They are one of the largest manufacturers of swimming pool equipment with worldwide sales of over $3 billion.  Because the sale of their products is so closely related to new pool sales, obviously they are taking a huge hit this year.  Because of this, Pentair Water Pool and Spa® has announced that it has withdrawn from exhibiting at the 2008 International Pool and Spa Expo Convention in Las Vegas, NV slated for November of this year. The move is unprecedented in company history. Pentair was always one of the largest exhibitors at the International convention for the pool & spa industry.  “We deeply regret not being on the exhibit floor this year, however, the economical climate and soft second quarter has made the move necessary,” Carlos Del Amo, Vice President Marketing said. “We will, however, be at the show for educational seminar presentations, and to sponsor affiliated show events.”  Pentair does continue to support all of their products and reports that they are confident that sales will improve as the economy gets better next year.  There is no danger of them going out of business, and they continue to make top quality pool and spa equipment.

Some Bright Spots - New Pool & Spa Prices Are Way Down
But their are some bright sides to this gloomy outlook though.  If you can afford it, and are thinking about buying a new pool or spa, THIS IS DEFINITELY THE TIME TO BUY!  You will never see deals like this again.  Many of the swimming pool builders and spa dealers are offering tremendous deals, bargains and incentives in order to fill their installation schedules and keep their employees busy.  If you have some money saved up, or you do have access to the very low interest rates being offered by some banks, you could save thousands of dollars by purchasing your pool or spa now, while the market is still down. Although Poolandspa.com does not sell pools or spas, our site is a great resource for you to do your research before purchasing.

To start your research, check our these popular areas of our site to begin your planning:

Spa Buyer's Guide & Manufacturer's Links
º Planning to Buy a Hot Tub Spa?
º How do they build a spa ?
º Cool Hot Tub Spa Pictures
Pool Buyers Guide & Manufacturer's Links
º Planning to Buy a Pool ?
º How do they build an Inground pool ?

º Cool Swimming Pool Pictures

If you need a local pool builder or spa dealer, visit our Company Locator Search Engine to find qualified companies in your area. To get the unbiased opinions of others, you may want to check out our Pool and Spa Message Board Forums to see what other consumers have to say about their pools or spas - or their experiences buying the. Any of course we suggest visiting the web sites of many of our sponsors, which you will see along the left hand side-bar on many of the web pages on our site.

Some More Bright Spots - Online Sales and Replacement Part Sales Are Way Up
As many local pool & spa stores are forced to close their doors, many pool & spa owners are flocking to the Internet to purchase their supplies.  Poolandspa.com, along most other online retailers, are reporting sales increases from 30%-60% over the same period last year.  The record high gas prices are also a contributing factor for people to opt to purchase online rather than drive all around town to different bricks-and-mortar stores.  

This is the fourth recession our company has lived through and we can tell you that every time, replacement part sales go through the roof as well.  Instead of just buying a new pump, filter or heater, many consumers are purchasing the replacement parts needed and simply fixing what they have.  It's amazing how handy "Dad" can be when he wants too - and it ends up being quite a savings in money!

If you are in the market for some replacement parts for your pool or spa, check out our wide selection in our Parts Departments.

More Bright Spots - We Have Slashed Our Prices Too!
Due to a new order fulfillment system, increased sales volume, and the addition of a few more warehouses across the country, all of our Poolandspa.com prices have been tremendously slashed - most are a full 50% off retail. At Poolandspa.com we have all the chemicals, parts and accessories you will need to get that pool or spa in shape for this year's summer season. And to help with people's tighter budgets, we have reduced many of our prices to near wholesale levels

Click here to visit our Online Store now.

And as always, if you ever need some advice, feel free to give us a call anytime (800-876-7647).  We are there to help. We look forward to serving all your pool and spa needs during the 2008 season. Remember, if you ever wish to stop receiving the email version of our Newsletter, simply email to remove@poolandspa.com. Best wishes to all our valued customers and web site visitors! Happy swimming & tubbing ;o)

Jeff Baxter and the Staff of Poolandspa.com
jeff@poolandspa.com


 BAD IDEA OF THE MONTH PHOTO:


 FUNNY POOL PHOTO OF THE MONTH:


POOL & SPA NEWS HOT OFF THE PRESS

POOLANDSPA.COM BEGINS MAJOR WEB SITE RENOVATION

If you are a frequent visitor to our site, you have probably started to notice some major changes in our web site design and navigation.  We have started to do a web site makeover on many of the most popular areas of our site.  Since our site was first built in 1994 and consists of over 6000 pages and over 100,000 products, this is a major undertaking. We are trying to improve the look and functionality of the site, without going crazy with a lot of the new fangled web 2.0, Flash type stuff, which can slow down the loading time of pages - and often makes site navigation hard and confusing.  Our web designers are currently taking notes and any comments from customers, visitors and/or advertisers.  We'd like to hear any ideas you may have - positive and negative.  Send any comments or design ideas to Betty Carter at betty@poolandspa.com.  We value everyone's input and are continuing to try to make Poolandspa.com the best pool & spa web site ever!

SWIMMING POOL SAFETY CAMPAIGN

Poolandspa.com & NBC TV Sponsor Pool Safety Campaign - Poolandspa.com has teamed up with KVBC and NBC Las Vegas TV, to sponsor a child safety awareness campaign called "Pooling Together....Saving Lives".  This campaign promotes swimming pool safety tips to remind homeowners that swimming pools can be dangerous if not protected properly by a few simple safety devices. View the video and read more here.

2008 BEST OF CLASS PRODUCT AWARDS ANNOUNCED

Poolandspa.com Announces 2008 Best Of Class Awards - Poolandspa.com, a Nevada based pool and spa web site, announces the winners of their 2008 Best Of Class Awards for companies in the pool and spa industry.  Poolandspa.com was one of the first pool and spa companies to have a web site and has been on the net since 1994.  They have presented their Best Of Class Awards every year since 1998.  The award signifies superior products and/or customer service in the pool & spa industry. Click here for the list of winners and to read more.

POOLANDSPA.TV STORY

The Story Of Poolandspa.TV - It wasn’t until our company president saw a news clip on CNN about an odd looking person screaming something about "Leave Britney Alone", that we all gathered around one of our computers and, for the first time, logged onto this “YouTube” we had heard about, to get a glimpse. Read more about the story of how Poolandspa.TV came to be.

RECESSION BUSTERS SALE COUPONS SAVE YOU MONEY

SAVE BIG WITH THESE MONEY SAVING ONLINE POOL AND SPA SUPPLY COUPONS AND TAKE UP TO $25 OFF YOUR ORDER!

Get $5.00, $10.00, $15.00, $25.00 off pool and spa parts, chemicals and accessories. Save $$$ immediately with your online order. Coupons expire 07-15-08.
Get your coupons by going to this page


CLEARANCE SALE GOING ON NOW

VISIT OUR NEWLY RE-DESIGNED AND IMPROVED CLEARANCE CENTER - WITH ALL NEW PRODUCTS ADDED!

This is it !  Are you looking for low cost bargains ?  Then you should take a look at our current Pool & Spa Product Clearance items on these pages. Many of these are leftovers, overstocks or return items and they are DIRT CHEAP.  Priced to move IMMEDIATELY - up to 90% off!  Many of the photos you'll see were just taken recently and are the actual boxes and/or products you will receive.  Many of these items are returns - people buying the wrong thing.  This stuff is CHEAP and all are GREAT BARGAINS.  All items are guaranteed to work.  Keep checking back to that page over the next few days because new items are being added constantly.


WIN A FREE PILATES H2O HOT TUB SPA

This month we are sponsoring a great Sweepstakes Contest where you could win a brand new Pilates H2O Portable Hot Tub Spa!  Win a free hot tub spa at Poolandspa.com - Sweepstakes Contest  Enter our brand new 2008 Sweepstakes to win a fabulous spa from Pilates H2O! One winner will be selected at the end of December (12/30/08) so enter now….who knows, you may be our next big winner! Check it out here.


NEWEST HOW-TO VIDEOS AVAILABLE FOR ONLINE VIEWING

We are producing many of our own Poolandspa.com TV How-To videos on everything from pool & spa maintenance to how to open and close a pool, water chemistry and more.  Below are the newest and most popular ones.


Opening A Pool

º How To Open An Inground Pool - Step by step instructions on opening an inground pool, plus a great explanation of pool chemicals.


Clearing A Green Pool

º How To Clear A Green Pool - Our most viewed YouTube video with over 25,000 views of Part 1 & 2. If you open your pool and the water is green, you can watch this new video. Learn all the best tips and tricks! Also included is the new "How To Backwash A Filter" video instructions as well.


Opening A Spa

º How to Open, Drain & Clean a Hot Tub Spa - Watch this 8 part series for a video about Spa Opening, Draining, Cleaning & Refilling.


Acid Washing A Pool

º How To Acid Wash An Inground Pool - Take a look at our new Pool Renovation Trilogy, "How To Acid Wash, Repair And Paint An Inground Pool" to get all the best tips and tricks to totally renovate your pool. You can save big money by doing it yourself!


Repairing A Cement Pool

º How To Repair A Cement Pool Step, Walls & Deck - This is Part 2 of the new Pool Renovation Trilogy, "How To Acid Wash, Repair And Paint An Inground Pool".


Painting A Pool

º How To Paint A Pool - This is Part 3 of the new Pool Renovation Trilogy, "How To Acid Wash, Repair And Paint An Inground Pool".

Here are some other Most Popular Selected Videos:

º Beachcomber Hot Tubs Promo Videos
º Anthony & Sylvan Pools TV Commercial
º Jacuzzi Hot Tubs Promo Video

º Viking Pools Promo Videos
º Ultimate Pools Fiberglass Pool Installation Video
º Pilates H2O Spas Promo Video
º Teddy Bear Pools How-To Videos
º The Covana Automatic Hot Tub Cover

º ThermoSpas Promo Videos
º Viking Pools Promo Videos

º More...

If you have any educational or funny pool or spa videos, we would love to see them for possible inclusion on our site.  Email the YouTube link (not the whole video, just the link) to Betty Carter at betty@poolandspa.com.


POOL OPENING INSTRUCTIONS AVAILABLE ONLINE

For information about opening your swimming pool for the summer, go to How to Open (Summerize) your Pool article for instructions and helpful tips.


HOT TUB SPA OPENING INSTRUCTIONS AVAILABLE ONLINE

For information about opening your hot tub spa for the summer, go to How to Open (Summerize) your Spa article for instructions and helpful tips.


DAN'S NEW PRODUCT PICKS


Dan Harrison

This is a new section of our Online Newsletter where they let me, the President of Poolandspa.com and one of the hosts on Poolandspa.TV, actually pick some of the products that I think will be the hottest selling items for this season.  These products are ones that I have researched and added to our web site because I feel that they deserve special mention and attention.  Some of these items are for sale through Poolandspa.com, and some you need to contact the manufacturer in order purchase.  Either way, my 30 years experience in the pool and spa industry tells me that these items will be HOT sellers and will be products you really should check out for your pool or spa !

º Pool Frog & Spa Frog By King Technology - These are terrific mineral water treatments for pools and spas.  Reduces bromine and chlorine use while keeping your water silky smooth, clear and algae free.  We had a lot of consumer requests for thee products - everyone seems so happy with them.  So we started to carry the whole line.  If pool or spa water chemistry is giving you a headache, then I would definitely check out these Frog Systems.  Plus the frog is cute.

º EZ Pads Spa Pads - This is a really great idea. Placing your spa is sometimes troublesome because you may not have a deck or patio, or you may not be sure where you want to place your spa.  These folks have invented a heavy duty portable spa decking system that allows you to make a spot for your spa - and then move it in the future.  Kind of hard to explain, but go to the link and take a look at the pictures and you will understand.  This product is great for people that are renting houses or who do not want to permanently build a deck or pour a concrete slab to put their spa on.  Check it out !

º The Covana Automatic Spa Cover - OK, this has to be THE BEST spa product I have ever seen.  I spotted this at a spa convention last November and I was so impressed with this that we are now heavily promoting it.  It is a heavy duty automatic spa cover system that raises up and down by itself.  You have to click on the link to see it in action.  We gave it a Best Of Class Award for new product innovation ! 

º Spa Scenes Cover Murals - These are great full color murals that go on the back of your spa cover.  There is nothing like this available anywhere.  They look awesome - I even put one on my own personal spa!
 

º Cover Valet Spa Cover Lifter - This is a MUST HAVE for all spa owners.  I have one of these on my personal spa and I could not live without it.  This cover lifter is the highest quality available on the market and is not flimsy, like many of the other ones. We sell these at Poolandspa.com and I would definitely recommend this product !
 

º Prestige Spa Covers - These Spa Covers are great.  They are my favorite.  We have sold thousands and thousands of their covers since the mid-1980's.  They are very heavy duty and last a long time. Delivery is normally in about 2-3 weeks.  Take a look at this video to see all of the quality features they offer!

SPA COVER RENOVATION SPECIAL SALE - SAVE $554 ON PACKAGE !
Renovate the look and performance of your spa with this great special package which gives you a new Prestige Spa Cover, a heavy duty Cover Valet Cover Lifter PLUS a SpaScenes Cover Mural for the underside of the cover.  This package will make your spa seem BRAND NEW!

You Get All Three:
Prestige Spa Cover - Up To 8'
Cover Valet Cover Lifter
SpaScenes Cover Mural

Reg. $1387  Sale Only $833

You Save $554 plus
FREE DELIVERY !

This is a customized package for your spa, with many options that you must decide on. To order this custom package, follow these simple steps:
Step 1 - Click here to get the Cover Valet Lifter, add it to your cart, then close that window
Step 2 - Click here to select the SpaScenes Mural of your choice, add it to your cart, then close that window
Step 3 - Click here to apply the $25.00 OFF Coupon to your order, then use that window to "Check Out"
Step 4 - "Check Out" and finalize that order.
Step 5 - Then simply click here to order your customized Prestige Spa Cover (the $389 deluxe cover) and enter your measurements, dimensions and color choice.  You will have to "Check Out" and finalize that custom order separately.
Step 6 - As soon as we get the two orders, we will combine them and check all measurements to confirm correctness and you will get an email confirmation for your order.


SPA COVER SALE - FREE SHIPPING ON ALL PRESTIGE SPA COVERS

All our Spa Covers now include FREE SHIPPING to anywhere in the contiguous USA states.  While other sites are raising the prices of their covers and the shipping, our prices are actually GOING DOWN! So order your spa cover now to get in on these great prices!  Plus, we just released our new How-To video, How To Measure A Spa Cover For Replacement . Take a look at it and hopefully it will make ordering and measuring for a new cover easy!  We also just did a 10 minute Product Review of Prestige Spas Covers that shows, in detail, all the quality features of their covers in comparison to others (see below). Check out our newly redesigned Spa Cover Center.

PRODUCTS YOU MUST HAVE - FEATURED ITEMS

Check out some of these specially selected, most popular products for pool and spa.  All are in-stock and ready for immediate delivery.

Spa Frog Floating Mineral System
Complete spa care using mineral and bromine cartridges that snap into a reusable holder. Spa Frog Cartridges adjust to meet the needs of each spa and should be replaced as directed.  Reduces bromine use and makes water feel silky soft and lessens dry skin.

Bug Slugger
Don’t you hate it when you have a bug ? Oooh there is a spider on the wall. Who let that fly in here ? Will you look at the size of that thing crawling on the carpet ! WHO IS GONNA GO OVER THERE AND KILL IT ? No one wants to ! Well, these problems are a thing of the past with the brand new Bug Slugger. It is a small tennis-racquet looking swatter that is powered by 2 AA batteries. Comes complete with batteries and features a two button safety control switch to deter use by small children. Makes a great gift.

Digital Water Tester
This handy Aquachek TruTest test strip reader was developed specifically for the pool and spa owner. Accurately reads Free Chlorine, Bromine, pH, and Total Alkalinity on test strips in 15 seconds without visual color matching. Takes the guesswork out of visually reading test strips – Great if you are colorblind! Lightweight strip reader is handheld, water resistant, and the large LCD screen is easy to read. Comes with Test strips too!

Hot Tub Gift Pack
Need a gift for a spa owner?  Going to a spa party and don't know what to bring?  This deluxe Entertainment / Party Pak Includes one 9oz InSPAration Spa Scent, a floating Kool Tray with checkers, and a deck of waterproof playing cards! Have extra fun in the tub with this exciting new kit!

Eco One Household Clearers
The folks at Eco One have come up with a new line of Eco-Friendly Household Cleaners. These cleaners work great, are very cost effective, Eco-Friendly and the best part is that they are non-toxic and 100% kid-safe. Available individually and as a kit.

MicroPure High Density Micron Spa Filters
Want to improve your spa water filtration, then see these brand new Micro Pure High Density Spa Filters.  These have proven to be one of our hottest selling new items for 2007 and in 2008 as well.

Eco One Spa Chemicals
Eco One Spa Chemicals are our #1 Best Selling Item. Learn more about these great Eco-Friendly, Non-Toxic Spa Chemicals that will keep your spa crystal clear with little to no effort!  Click here to go to the Eco One Spa Chemical Page

Loop Loc Covers

Loop Loc Pool Covers
Many Loop Loc Covers and winterizing items are on Clearance right now! Here is the link to our Winter Cover Clearance Center. We just LOWERED our price by hundreds of dollars on all stock Loop Loc Covers too ! Here is the link to the Loop Loc Pool Cover Center page.

Chlorine Tabs Sale


POOLANDSPAGREEN.COM SITE OPEN AND READY FOR BUSINESS !

We just opened the PoolandspaGREEN.com section of our web site.  It is already one of the most visited areas of our site this year so far.  We have devoting a lot of time and space to gather the finest Green products for pool & spa.  You will save energy and help out the environment with many of these Eco Friendly and Global Warming Friendly Swimming Pool and Hot Tub Spa products.  Hopefully you will find these products useful and help save the environment at the same time!


POOLANDSPAPET.COM SITE OPEN AND READY FOR BUSINESS !

We have just opened up a new web site department just for pets, PoolandspaPET.com.  It includes doggy steps, animal safety alarms, pet cleaning products and even a new line of dog & cat life vests and floating pool lounges! Strange, but true.

A new mascot has arrived at Poolandspa.com.  His name is Kodiak Charles Bear, nickname is Cody.  He was born Oct. 15, 2007.  Cody is the official mascot for our new Pool & Spa Pet Section of our web site.  We know that thousands of Poolandspa.com regular customers (who are dog lovers) like to follow the antics of the Poolandspa.com dogs, so click here to see some photos and a video of Cody.


POOLANDSPA.COM NEWS SECTION A BIG HIT

We have just updated our Poolandspa.com News section of our site to include Press Releases from the entire pool & spa industry.  Check out this section for new product announcements, product recalls and company announcements from our entire industry the world over. If you have any Press Releases, we would love to see them for possible inclusion on our site.  Email your info to betty@poolandspa.com.


SIGN UP FOR OUR NEWSLETTER CATALOG

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SIGN UP FOR OUR FREE NEW CATALOG IN YOUR MAILBOX & VIA EMAIL

Our next 32 page full color 2008 Newsletter Catalog will be mailed out this Summer. Watch your mailbox at home for it! It contains hundreds of pool & spa products as well as a number of great articles on pool and spa care and maintenance. If you want to make sure you get yours you can subscribe for free by going to to our Add to Mailing List Page. Signing up also gives you access to our monthly, information-packed email and online Newsletters as well.  Make sure you are up to date on all the new pool and spa information that is available by signing up now !


ADVERTISE WITH POOLANDSPA.COM TO INCREASE YOUR PROFITS !

These days you can’t go anywhere without hearing about the Internet.  More and more people are using the Web every day and are turning to it as a resource for information as well as a place to shop.  But for advertisers, it’s like the Wild, Wild West out there – so many Web Sites, so many choices.  Often, companies must spend money needlessly on Internet Advertising because it is so hard to target their particular demographic audience.  That’s where we come in !

We have the customer's eyes that you want to reach !  If your company currently benefits from print, web, TV, and/or radio advertising direct to the high end consumer, then you will certainly benefit from an advertising program on our site ! Take a look at our newly re-designed Advertising Center to learn more. We look forward to being able to help your company make more sales over the Internet.  Click here for more details or Contact our Advertising Dept. Directly at ads@poolandspa.com .


CONTACT US

Feel free to give us a call if you have any questions or if you would rather order by phone at 800-876-7647 or 702-437-4343. Our customer service phone hours are 11AM–5PM PST. We are the best online resource for all your pool and spa needs! Remember, there is no Pool or Spa Store bigger or better. We have over 130,000 Pool and Spa related products and parts! All at Discount Prices.  We bring the world of Pools and Spas right to your front door!  We look forward to serving you soon !
Customer Service Email: customerservice@poolandspa.com


VISIT THE WEB SITES OF SOME OF OUR ADVERTISERS

Spa Shopping ?  Visit our sponsor's web site

Spa Shopping ?  Visit our sponsor's web site


Spa Shopping ?  Visit our sponsor's web site

Spa Shopping ?  Visit our sponsor's web site

Pool Shopping ?  Check out this great book !

Spa Shopping ?  Visit our sponsor's web site

Cool Spa Item of The Month !

Need Supplies For Your Home Improvement Projects ?

Home Depot

Spa Shopping ?  Visit our sponsor's web site