Over 95% of pool and spa buyers regularly use the internet.  Most research pools & spas over the net before the buy.  As a matter of fact, most of that group visits Poolandspa.com at least once before making a buying decision !  If you market to pool and spa owners, buyers or a high end demographic, then you should definitely advertise on our Web Site !

Below are Third Party Demographic Reports on Poolandspa.com:

Demographic Report:

This site reaches approximately 450,000 monthly unique visitors, with the highest month of traffic being June of 2008 when they had over 620,000 unique worldwide visitors. The highest day for unique visitors occurred in July of 2008 when they had over 51,000 unique worldwide visitors.  The site appeals to a more affluent, very slightly male biased group. The typical visitor also visits doityourself.com, about.com Interior Decorating, homedepot.com lowes.com, bobvila.com, diynetwork and reads gardenweb.com, Better Homes & Gardens, Reader's Digest, Time Magazine and shops at Lowe's and Home Depot. They are almost all home owners, with approximately 55% already owning a swimming pool or hot tub, 35% shopping for a new swimming pool or hot tub and 10% dreamers and/or passers by.

U.S. Detailed Demographics:

Detailed Market Information & Average User Statistics:

Average Household Income                        $ 67K                   Have Computers                                     98%

Average Male Head of Household          48 years                  Have Purchased Online                          97%

Average Female in Household                46 years                  Will purchase Online in Future                98%

Average Number of Children                          1.1                   Top Spa Markets                                     California, Fla., Texas

Total Potential Market Audience          140 million                    Top Pool Markets                                     California, New York, Fla.

Number of Residential Pools Owned      8 million                    Of those that have Purchased Online:

Number of Residential Spas Owned       4 million                    Purchased CD’s Online                           82%

U.S. Annual Pool & Spa Expenditures     8 billion                     Purchased Clothing Online                      49%

Pool & Spa & Ancillary Expenditures     35 billion                    Purchased Books Online                         73%

Pool & Spa Aftermarket Expenditures     4 billion                    Purchased Computer Supplies                55%

Use Credit Cards                                           97%                   Favorite Magazines                                 Reader’s Digest, Time,

Own Foreign Cars                                        45%                                                                                   Better Homes & Gardens

Own a Pet                                                     90%                   Favorite Activities                                   Swimming, Golf, Reading,

Drink Imported Beer                                       40%                                                                                   Gardening, Travel

Poolandspa.com Visitors Tend To Like The Following: