FOR IMMEDIATE RELEASE
Date: May 1, 2008

Contacts: Michael Moore - Vice President of Marketing –- ext. 272
Jana Wright – Communications Manager – ext. 297

Re: Ultima NIX: The Ultimate Algae/Phosphate Treatment

Ultima is proud to introduce NIX, the industry’s first combination algaecide and phosphate remover. Just a single weekly dose of Ultima NIX effectively kills algae, prevents it from returning and removes phosphates.

“Advantis is the first company to manufacture and distribute a combination algaecide and phosphate remover for swimming pool water,” said Michael Moore, vice president – marketing. “With the creation of Ultima NIX, Advantis has effectively combined the latest chemistry with the ultimate in convenience.”

While phosphates are naturally occurring contaminants and can never be totally eliminated from pool water, it is prudent to reduce them as they do serve as a food source for algae. Unlike the single-purpose phosphate removers on the market today, Ultima NIX is the first water care product designed to kill algae and remove phosphates. Ultima NIX is ideal for the prevention of algae and the maintenance of algae-free pools.

The introduction of a combination algaecide and phosphate remover is not the first time Ultima has made significant advances in pool chemistry. Ultima has a long history of creating multi-tasking products that allow the consumer to do more in less time and with fewer products, such as Total Control, S.O.S., Enzyme Clarifier, Clean & Refresh and Platinum Plus.

This dual-action product is compatible with all sanitizers, including chlorine, bromine, biguanide, ozone and minerals used in sanitizing systems. NIX is available in 32 ounce bottles.

For more information, please call 800-445-2059 or visit UltimaPool.com.