ST. PETERSBURG, Fla., July 13, 2009 – Premium Leisure LLC, today announced it has awarded three new territories to hot tub veteran independent representatives who will be charged with retail dealer acquisition throughout their zones. John Graham, Joe Raborn and Bill Sheldon have joined the in-field sales force for Premium Leisure.

Graham (Pacific Northwest), Raborn (New England) and Sheldon (Atlantic Coast) all recently completed an in-depth training course at the Premium Leisure headquarters in Florida. The trio signed because they are excited about the future of Premium Leisure.

"We have an all-star cast of experienced associates who understand and excel at their craft," said PL President Brian Wiley. "Collectively they design, manufacture and bring to market exciting luxury products that our consumers have indicated they want."

Graham, Raborn and Sheldon all expressed excitement in the yet-to-be-unveiled new hot tub line that Premium Leisure currently is designing. Five fresh designs are on tap for 2010 and will be unveiled at three tradeshows this winter – Spain, Las Vegas and Atlantic City.

"This trio was selected after thoroughly reviewing their experience in the hot tub industry, interviewing them and sharing with them all the good things that are happening at Premium Leisure," said PL VP of Sales Steve O’Shea. "They are genuinely excited about having an a la carte type offering to bring to dealers in their area."

See their brief bios attached.

If you are interested in developing territories for Premium Leisure in any of the remaining U.S. zones (Midwest, Southwest, Rocky Mountains, West Coast), please contact O’Shea at (760) 802.4804 or steve.oshea@premiumleisure.com.

Premium Leisure LLC manufactures hot tubs/spas in St. Petersburg, Florida. President Brian Wiley has more than 32 years experience in the hot tub/spa industry and is committed to the success of the Premium Leisure LLC dealers and distributors.

Premium Leisure LLC has manufactured a variety of award-winning portable spas and also proudly offers swim spas with various options including 14-foot, 18-foot, and dual temperature zones. For all your hot tub, swim spa and leisure needs, call 877.BEST.SPA.

Prior to joining Premium Leisure, Graham of the Graham Leisure Group spent nearly 20 years in the leisure industry involved with some of the largest most respected dealers, builders and manufactures in the Pacific Northwest. He earned District Sales Manager of the year honors for Hayward Pool Products, Goldline Controls & AquaVac Systems where he spent the past three plus years.

Raborn, of H20 Sales and Marketing in New Jersey, has been a self-employed, independent sales agent since 2002 representing the interests of multiple manufacturers in the Pool & Spa Industry. He is known for providing sales and service to OEM, Distributor and Dealer Accounts throughout the Northeast United States (NJ to Maine).

Sheldon, whose company Bill Sheldon and Associates is based in Virginia, has experience with multiple, well-known pool and spa manufacturers as well as builders. Among his strengths are dealer retention, sales management and corporate marketing. He has worked in the industry since 1985 and will cover North Carolina, Virginia, West Virginia, Maryland and Delaware for Premium Leisure.